Consumers

Speed is good when it comes to customer service and beating competition. But it can sometimes be a mixed blessing, writes Andrew Green.

Helen Wilson, MD of Ipsos Loyalty, discusses our annual "Captains of Industry" survey and reflects on what today's business leaders think about customer experience in their own organisations.

With John Lewis' Monty the Penguin recently winning at the Cannes Lions Eleanor Thornton-Firkin and Leah McTiernan analyse what made the campaign so successful.

News organisations shouldn't wait for YouTube to take over the Virtual Reality space, writes Neil Stevenson, Research Manager, Ipsos Connect in Mediatel.

Andrew Green, Global Head of Audience Solutions at Ipsos Connect, blogs on the inexorable rise of Ad blocking.

Elliot Whitehead explores the different ways in which apps can help add value for consumers, brands and artist in the music industry.

In this new paper from Ipsos Connect, Adam Sheridan and Agnes Gilbert address some of the key issues around escaping ad blocking purgatory and returning to the programmatic nirvana originally promised.

Natalie Kearse of Ipsos UU writes for FoodBev Media on how food manufacturers can respond to the 'war on sugar'.

Marketers and advertisers crave simplicity. But, by simplifying the lives of consumers are they failing to understand the complex ecosystem of identities related to motherhood?