Consumption

The tablet market is niche but growing, 1 in 10 consumers now own a tablet in the UK. With the Ipsos Tablet Panel we can help you understand how these owners are consuming content, and easily recruit them for other engaging research projects.

Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.

Optimise your digital campaign prior to launch.
Live Test is a research solution that leverages ad replacement technology to evaluate digital creative and channel effectiveness before or at launch in an experimental environment. Providing you with the insight to make the right decisions for your digital campaign.

When trying to understand social media we need to think critically and be aware of contrary viewpoints. Download this white paper to learn more.

John Carroll talks about big data and what to expect from this year's Media Research Group conference in Monte Carlo.

Using the new product Censydiam MediaCT investigates how inner needs in the morning influence our choice in breakfast radio.

In this paper we look at the risks and complexities of ad transferability, seeking to improve an advertiser's chances of making creative successfully transfer across borders.

John Carroll celebrates the radio and the 50th anniversary of The Beatles' first single in his newest MediaWeek blog.

Content is king, but the importance of getting the media strategy right should not be underestimated. The plethora of choices can be daunting, but get it wrong and the power of great creative might not be maximised.