Consumption

How to grow a premium brand during a recession | Ipsos
Brands Publication

A little happiness goes a long way: How to grow a premium brand during a recession

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
Consumers Survey

Uniting the City States of Radio

Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.
Consumers Publication

The Evolution of Social Media

MediaCT investigates the evolution of Social Media and how it has been both influenced and influencer in today's environment.
Consumers Publication

Ipsos MediaCT Tech Tracker

Ipsos MediaCT Tech tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology.
Consumers Survey

Digital Radio Hits The Big 50

Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.
Consumers Publication

Influential Brands Event Presentation

Gareth Jones presents the findings from the Influential Brands study. Showcasing the most influential UK and global brands from 2012.
Consumers Publication

The Tablet Evolution

The tablet has come a long way since its mainstream launch in 2010. In the newest Thought Piece, Ipsos MediaCT explore the tablet's place in our technology driven environment.
Consumers Publication

Is good digital advertising a fragment of your imagination?

The main driver of ad effectiveness is creative quality, yet digital media planners spend much of their time optimising based on ad sizes, websites and frequency. How can we help advertisers best leverage the fastest growing medium?
Consumers Publication

Ipsos MediaCT Tech Tracker

Ipsos MediaCT Tech tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology.
Consumers Publication

ASI Nurturing Great Creative event - Award Winning Blooms

This Ipsos ASI paper demonstrates the role of the Big Idea in award winning advertising and how it can help increase return on investment.
73 - 81 of 231 items