Cultural Insights

It's the age old question. Marmite - love it or hate it? We polled the British public to give their opinion. What's their verdict on Marmite?

Ipsos Fast Facts poll on how and why Britons use matches

An Ipsos survey for British Naturism among UK adults found that 14% describe themselves as Naturists or Nudists. The study defined naturists are people who engage in activities such as sunbathing and swimming without clothes.

A big change since The Queen came to the throne is that there are now regular objective measurements of the popularity of the Monarch and the Monarchy, writes Dr. Roger Mortimore.

Ben Page opens this month’s edition of Ipsos Update with his reflections on a global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident.
We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion.

Half of Britons think it is likely the UK will get no points in the 66th Eurovision Song Contest Final this weekend despite promising odds at the bookies.

New research by Ipsos and King's College Policy Institute shows that the public increasingly feel the country is divided by “culture wars”.

London preserves its spot as the world’s most admired city in the 2022 edition of the Anholt-Ipsos City Brands Index. Paris, Sydney, New York, and Rome round out the top-5, but there has been some movement in the bottom half of the top-10 cities.

Research conducted by Ipsos for British Council in 2020 aimed to understand how the UK is seen by educated young people across 36 countries internationally. The data from the research is used by British Council to inform strategy and programmes aimed at the target audience in relevant countries.