Cultural Insights


Qualitative Publication

Join the Gaming IP Gold Rush!

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
International Survey

New HSBC research reveals the financial challenges of relocating abroad

On behalf of HSBC, Ipsos has undertaken research to understand more about the experiences of international citizens.

4 in 10 plan on celebrating Valentine’s Day this year, with romantic dinners at home, sending cards and having sex

New polling by Ipsos shows 4 in 10 Britons plan on celebrating Valentine's Day with their loved one this year.
Society Survey

Valentine's Day: How satisfied are people with their love life?

Ipsos's global Love, Life, Satisfaction survey ahead of Valentine's Day finds Millennials are the most satisfied with their sex life, but Baby Boomers are the most likely to feel loved.
Ipsos Update Publication

Ipsos Update – January 2023

Inclusivity, climate change, broken-system sentiment… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
Food & Diet Survey

Marmite - Love it or hate it?

It's the age old question. Marmite - love it or hate it? We polled the British public to give their opinion. What's their verdict on Marmite?

Matches – A different kind of Strike!

Ipsos Fast Facts poll on how and why Britons use matches

14% surveyed describe themselves as naturists or nudists, with naturists defined as people who engage in activities such as sunbathing and swimming without clothes

An Ipsos survey for British Naturism among UK adults found that 14% describe themselves as Naturists or Nudists. The study defined naturists are people who engage in activities such as sunbathing and swimming without clothes.

Queen Elizabeth II 1926-2022

A big change since The Queen came to the throne is that there are now regular objective measurements of the popularity of the Monarch and the Monarchy, writes Dr. Roger Mortimore.