Entertainment

London Eye
Politics Survey

Britons Predict 2026: less than half think Starmer will still be PM at the end of next year as expectations for the economy remain gloomy

27% feel optimistic about 2026 being a better year than the one just gone, while 31% believe it will be worse than 2025.
Phone streaming music
Entertainment Survey

Almost 7 in 10 (69%) of Britons believe celebrities are entitled to prioritise their mental health - even if it leads to cancelled performances

A new survey conducted by Ipsos has revealed strong public support for celebrities prioritizing their mental health, even if it means cancelling performances.
Which British politician would top the Strictly Come Dancing leaderboard? Ipsos poll
Politics Survey

Which British politician would top the Strictly leaderboard?

How would British politicians perform if they appeared in Strictly Come Dancing? Ipsos polled the British public.
Ipsos Oasis Reunion Poll 2024
Music Survey

Oasis fever takes over with Britons preferring Oasis to Taylor Swift

Despite her Eras tour taking Britain by storm in 2024, Britons are more likely to say they prefer Oasis to Taylor Swift according to an Ipsos poll
Ipsos Brat Summer Poll
Politics Survey

Boris Johnson is the most ‘brat’ politician in the UK

1 in 5 Brits who know a great deal/fair amount about the "Brat" trend say former PM Boris Johnson fits the description says a new Ipsos poll.
Yes Prime Minister, questionnaire design matters
Methodology Survey

Yes Prime Minister, questionnaire design matters

An Ipsos poll asking the same series of questions asked in the BBC comedy series Yes Prime Minister, series 1, episode 2, "The Ministerial Broadcast" as posed by Sir Humphrey Appleby to Bernard Woolley
Opinions of other countries 'more important than the quality of song' to determine who wins Eurovision, say Brits
Media Survey

Opinions of other countries 'more important than the quality of song' to determine who wins Eurovision, say Brits

4 in 10 Brits (41%) believe Ukraine will win the finals of the 2023 Eurovision Song Contest being held in Liverpool this Saturday.
Eurovision Song Contest: 65 years on, poll shows high awareness and viewership within and far beyond Europe | Ipsos
Television Survey

Eurovision Song Contest: 65 years on, poll shows high awareness and viewership within and far beyond Europe

ABBA’s Waterloo is the most popular song in the history of the Eurovision Song contest according to a new multi-country Ipsos poll ahead of Saturday’s TV Eurovision special
Media in Context: The changing role of media in COVID-19 lockdown
Media Publication

Media in Context: The changing role of media in COVID-19 lockdown

This whitepaper explores changing media habits during the UK's COVID-19 lockdown and the opportunities if holds for media brands.
Shakespeare still has power to shock - RSC Titus Andronicus audience research project results
Innovation Survey

Shakespeare still has power to shock

The Royal Shakespeare Company, in collaboration with Ipsos, ran an innovative project to monitor the emotional engagement of a theatre and cinema audience.
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