Financial Services

Young men are more likely to have engaged in cryptocurrency investments and gambling activities than young women. However, they are also more likely to view cryptocurrency as riskier than other investments.

Bringing cultural insight to the heart of strategy and decision-making in financial services.

Stand out from the crowd and develop memorable customer experiences with robust competitor benchmarking grounded in behavioural science and Consumer Duty outcomes.

Tracking lenders’ marketing effectiveness and brand standing among mortgage intermediaries.

A sounding board, foresight hub, and strategic lens into the UK mortgage market through quarterly deep-dive discussions with active intermediaries and brokers.

We are delighted to invite you to an insightful breakfast to mark the official launch of the Ipsos Global Influentials study.

For a sixth year, Ipsos has been commissioned by Lloyds Banking Group to measure the digital skills that UK adults are able to do independently in their personal life, and for work. This research was launched in the Essential Digital Skills (EDS) 2025 report this September.

This article advocates for understanding the financial landscape influencing Perennials beyond their oversimplified portrayal as a homogeneous group.

Ipsos conducted this research on behalf of HSBC Private Bank during April – May 2025. Ipsos was commissioned to design and carry out the survey to understand High Net Worth entrepreneurs’ attitudes towards their business, their wealth and their outlook for the future.