Market Research


Financial Services Publication

Essential Digital Skills for Work 2024

The fifth wave of tracking Essential Digital Skills (EDS) research launched in Lloyds Banking Group’s Consumer Index report at the end of 2024. Ipsos was commissioned by Lloyds Banking Group to measure the UK’s ability to navigate the online world – in life and in work.
Politics Event

The Ipsos end of year review 2024

Join Kelly Beaver MBE, Chief Executive of Ipsos in the UK & Ireland, along with a fabulous panel of experts to discuss the past year's defining moments in politics and society and explore what 2025 may hold.
Audience Measurement Publication

Pioneering Data Collection: Barb and PAMCo Join Forces

Barb and PAMCo are launching a joint beta trial of shared data collection in October 2024, managed by their data collection partner, Ipsos. This initiative is part of PAMCo’s ongoing review to develop an enhanced measurement system for 2025.
Politics Survey

Ipsos political polling methodology

Ipsos’s current UK political polling design.
Gender Survey

Ipsos named one of The Times Top 50 Employers for Gender Equality 2024

Ipsos has been named as one of The Times Top 50 Employers for Gender Equality 2024 for its commitment to addressing gender inequalities in the workplace.

The Viability of Large Language Models for Conjoint and MaxDiff Analysis in Market Research

Ipsos has undertaken one of the largest research exercises in this field, eliciting over 250,000 AI generated responses to evaluate a range of LLMs across a diverse set of scenarios, comparing their performance against real-world data. This research offers a comprehensive insight into the transformative potential of LLMs on choice experiments and the strategic implications for businesses.
Market Research Publication

Citizens' juries and assemblies are welcome - but there is much to consider in their implementation

Our experts react to recent announcement from Sue Gray that an incoming Labour government would embrace citizens' juries and assemblies as part of policymaking.

Debating Responsible AI: The UK Expert View

New research from Ipsos delves into the pressing issue of responsible artificial intelligence (AI) with insights from 10 distinguished UK experts.
Gender Publication

Asking the UK their Gender: Inclusive survey design

As attitudes in society shift, Ipsos has undergone an extensive cognitive study to design a new standard question for asking gender in our surveys.