Market Research

As people's lives become increasingly social, social data is as a rich source of insight for understanding people. By adding structure to unstructured conversations, we can quantify and robustly integrate with other data sources to drive value from social media.

Ipsos's research highlights for July 2016 includes a challenge for our new Prime Minister, consumer confidence has fallen to its lowest point and young people's housing hopes have been dashed.

Speaking at our Future of Creativity event, Eleanor Thornton-Firkin discusses platform optimisation to get your advertising through the door. Listen to her top tips for the uninvited party guest.

A statement by Ipsos on our polling and the EU Referendum result.

Ipsos's research highlights for June 2016 includes latest EU Referendum polls, the Queen's enduring popularity at 90 and how we Britons love our front gardens!

The Connected Car is set to revolutionise the automotive experience, according to a new industry report from global growth strategy consulting company Ipsos Business Consulting.

With polling day in the EU referendum fast approaching, and with our polls showing more voters making up their minds, the time has come for us to introduce some changes in the analysis and reporting of our polls.

Ipsos's research highlights for May 2016 shows the are public still divided on Brexit, a further slip in David Cameron's personal ratings and the rise of connected health.

Eleanor Biggs of Ipsos Healthcare asks what Brexit could mean for the UK pharmaceutical industry in PharmExec.com.