Market Research

Richard Garnham, Innovation Manager, looks at what the new Instagram Stories feature will mean for brands, and the platform’s competitors like Snapchat.

Rob Ketterick of  Ipsos Loyalty talks to AI Business about real-time customer feedback and Ipsos's ambitions for the use of AI. 

As people's lives become increasingly social, social data is as a rich source of insight for understanding people. By adding structure to unstructured conversations, we can quantify and robustly integrate with other data sources to drive value from social media.

Ipsos's research highlights for July 2016 includes a challenge for our new Prime Minister, consumer confidence has fallen to its lowest point and young people's housing hopes have been dashed.

Speaking at our Future of Creativity event, Eleanor Thornton-Firkin discusses platform optimisation to get your advertising through the door. Listen to her top tips for the uninvited party guest.

A statement by Ipsos on our polling and the EU Referendum result.

Ipsos's research highlights for June 2016 includes latest EU Referendum polls, the Queen's enduring popularity at 90 and how we Britons love our front gardens!

The Connected Car is set to revolutionise the automotive experience, according to a new industry report from global growth strategy consulting company Ipsos Business Consulting.

With polling day in the EU referendum fast approaching, and with our polls showing more voters making up their minds, the time has come for us to introduce some changes in the analysis and reporting of our polls.