Market Research

Natalie Kearse of Ipsos UU writes for FoodBev Media on how food manufacturers can respond to the 'war on sugar'.

Dr. Sabina Heinz and Victoria Allan write for Pharma Exec on our research into NASH (Non Alcoholic Steato Hepatitis) and ask where the biggest buzz around the pipeline products is.

Ipsos's research highlights for April 2016 features the doctors' first all out strike, the government's falling popularity and the Queen is still as popular as ever.

Applife is Ipsos proprietary app using mobile for qualitative research.

Ben Page, Chief Executive of Ipsos, responds to the British Polling Council inquiry into the 2015 general election polls.

Ipsos's research highlights for March 2016 reveals the latest on the EU referendum; we reflect on equality for women; and on pessimism about propspacta for Generation Y.

A recent article in the Guardian analysed Ipsos Connect data for the NRS and found a trend for growth in our middle class since the turn of the millennium.

Ipsos's research highlights for February 2016 features our latest survey of industry captains; trust (and lack of) in professions; and the global addiction to smartphones.

Talking to Research-live, Ben Page discusses - among other topics - media convergence, our tendency to overestimate short-term change, and why big data is like teenage sex.