Market Research

Tara Beard-Knowland discusses how to best harness nostalgia in advertising, and how the Halford's ad, `The Trip', has inspired her husband to go camping (and drag her with him).

To coincide with the Diamond Jubilee we have brought together our latest research and analysis, including all the polls we've carried out on the Royal Family and the Monarchy.

If we're measuring success in terms of opinion poll findings, there can be little doubt that The Palace goes into this weekend's Jubilee celebrations in rude health says Simon Atkinson.

How do we understand the world of evolving psychological needs, asks William Landell Mills of Ipsos Marketing in Brand Republic.

Ipsos CEO, Ben Page discusses the relationship between politicians and the people in an interview with Politics.co.uk.

Throat lozenges have been traditional for far too long, and Japanese brand E-ma has the answer, writes Jon Weeks, Director, Ipsos Marketing

With all the buzz around the London Olympics it's important not to forget about the opportunities around Euro 2012, writes Jamie Robertson in Brand Republic.

Gideon Skinner and James Stannard discuss the recent drop in the government's approval ratings in their new piece for Politics.co.uk

Tara Beard-Knowland discusses the importance of timing and receptivity for effective advertising in Campaign