Under Giulia's leadership, the aim is to enhance and broaden the reach of the existing Behavioural Science capabilities within Public Affairs in the UK.
Brands need to understand the needs of consumers as individuals to beat the competition, writes Joe Marshall, Senior Director, Ipsos Marketing in Marketing magazine.
Tara Beard-Knowland discusses how to best harness nostalgia in advertising, and how the Halford's ad, `The Trip', has inspired her husband to go camping (and drag her with him).
To coincide with the Diamond Jubilee we have brought together our latest research and analysis, including all the polls we've carried out on the Royal Family and the Monarchy.
If we're measuring success in terms of opinion poll findings, there can be little doubt that The Palace goes into this weekend's Jubilee celebrations in rude health says Simon Atkinson.
With all the buzz around the London Olympics it's important not to forget about the opportunities around Euro 2012, writes Jamie Robertson in Brand Republic.
