Market Research

Virgin Media brings WiFi to London Underground platforms, but what impact will it have on consumers and advertisers? Louise Brice writes in MediaWeek.

Ipsos Ethnography are currently working with NHS Kidney Care to highlight the difficulties that carers face when caring for renal patients and look for potential success stories to learn from.

As Special K changes its creative approach to advertising, what more do advertisers need to do when changing tactics? Tara Beard-Knowland of Ipsos ASI writes in Campaign.

Ipsos statement on same-sex marriage poll in Scotland.

Measuring social media reactions to an event is an important way to evaluate a campaign, but a system of benchmarks is crucial to give the numbers meaning, writes Eoghan O'Neill in Brand Republic.

John Carroll, director, Ipsos MediaCT takes a quick look in MediaWeek at what Tesco's purchase of Peter Gabriel's We7 online radio station means for personalised online radio and traditional radio.

As Twitter enters the TV advertsing arena, Tara Beard-Knowland of Ipsos ASI asks in Campaign: have they chosen the right media for their target market?

Jon Weeks of Ipsos Marketing looks at extreme examples of flavour innovation in Marketing magazine and asks - would you put this in your mouth?

Data from Ipsos's mobile passive measurement study suggests the early (angry) bird gets the worm, writes Ipsos ASI's Louise Brice in MediaWeek.