Market Research

In Campaign, Tara Beard-Knowland of Ipsos ASI writes that while its is arguable whether mobile is a bandwagon to jump on, it is effective if you have a clear goal and target audience.

We will know by 2015 whether the public's NHS experiences mean Andrew Lansley has pulled off this massive gamble, says Ipsos CEO, Ben Page.

Gideon Skinner discusses the effect the 'omni-shambles' is having on the coalition's poll ratings.

We are now just a week away from the local elections so what do their election broadcasts, out a few days ago, tell us? Ben Page writes in Local Government Chronicle.

Bobby Duffy MD, Social Research Institute discusses in the Huffington Post the recent decline of David Cameron and George Osborne's poll ratings.

In Campaign magazine, Tara Beard-Knowland of Ipsos ASI says that while associating your advertising with an event - your own, someone else's or invented - can work, good advertising works regardless of what mechanism it's using.

While unemployment itself seems to have stopped rising, polling shows that the public's level of concern about it just keeps rising says Jerry Latter in Total Politics.

In Marketing magazine, Jonathan Weeks of Ipsos Marketing looks at the contradictions consumers face in pursuit of a healthy lifestyle.

Ipsos issues a response to the BBC article on Preliminary Thematic Findings Report on the London Youth Reducing Reoffending Programme.