Under Giulia's leadership, the aim is to enhance and broaden the reach of the existing Behavioural Science capabilities within Public Affairs in the UK.
Following Ipsos's win at the MRS Operations Awards 2019 in the Best FTF Data Collection category, Steve Bannister and Jeremy May explore the value of face-to-face data collection.
This month's Ipsos research highlights include net satisfaction with how the government is running the country now stands at minus 67, the public are still divided on Brexit and we explore how British attitudes to moral and social issues have become significantly more liberal.
This month's Ipsos research highlights include the lowest leadership ratings for any opposition leader since 1977 for Jeremy Corbyn, the Labour Party and Liberal Democrats running neck-and-neck in the latest voting intention figures and we release our new report 'Trust: the Truth' to explore whether trust is in terminal decline.
This month's Ipsos research highlights includes first views of Boris Johnson who begins his term as Prime Minister as satisfaction with the government hits a historic low. Elsewhere, we explore public attitudes to a no deal Brexit; and there is continued concern about the NHS.
Video isn't just a great tool for qualitative learning, it can provide a rich source of quantitative data, too. It can get us closer to real, detailed, consumer-led insights. If we can learn better and deeper from video, shouldn’t we have it at the centre of more of our consumer research?
With Economic Optimism taking a turn for the worse, we explore attitudes to trade, human rights and refugees, where it turns out the British public are more liberal than most other countries. We look at how to build strong brands, environmental concerns and more.
The amount of social media data readily available to anyone inclined to look is staggering. This raises important questions about the principles around analysing individuals’ data. What can be done to ensure social media data research is as conscientious as it is revealing?
As Brexit deadlock continues nearly seven in ten see Brexit as the UK’s biggest issue. As concern about crime increases, we look at the impact of fake news and ask are we becoming more environmentally conscious? All this and the underlying attitudes to the EU in our roundup of this month’s releases.
