Market Research

The decision to move from offline to online research should not be “if”, but when.

This month's Ipsos research highlights includes Boris Johnson's political honeymoon, concern about the environment worry hits a 30-year high and the launch of Ipsos Global Trends 2020.

This month's Ipsos research highlights includes Britons predictions for 2020, support to curb overfishing and the launch of landmark survey on early years from the Duchess of Cambridge.

Our latest best practice guide outlines the benefits of mobile-first and the simple rules you should follow when designing or reviewing an online survey.

This month's Ipsos research highlights includes the NHS as a key policy area, public attitudes to Boris Johnson and our review of the year the Ipsos Almanac.

Welcome to the Ipsos 2019 Almanac - a look at what our research has told us about the state of Britain in another year of Brexit and a general election.

The Ipsos Almanac is our light-hearted(ish) review of life, society, business, media and politics in 2018, with contributions and data from around the business.

Following the CX Council on the 20 November at The Dorchester, you can now access the slides from the event.

Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.