Market Research


Market Research Publication

Ipsos Research Highlights - January 2020

This month's Ipsos research highlights includes Britons predictions for 2020, support to curb overfishing and the launch of landmark survey on early years from the Duchess of Cambridge.
Market Research Publication

Mobile-First Best Practice Guide

Our latest best practice guide outlines the benefits of mobile-first and the simple rules you should follow when designing or reviewing an online survey.
Market Research Publication

Ipsos Research Highlights - December 2019

This month's Ipsos research highlights includes the NHS as a key policy area, public attitudes to Boris Johnson and our review of the year the Ipsos Almanac.
Almanac Publication

The Ipsos Almanac 2019

Welcome to the Ipsos 2019 Almanac - a look at what our research has told us about the state of Britain in another year of Brexit and a general election.
Market Research Publication

The Ipsos Almanac 2018

The Ipsos Almanac is our light-hearted(ish) review of life, society, business, media and politics in 2018, with contributions and data from around the business.
Customer Experience Publication

CX Council – Structuring the Unstructured

Following the CX Council on the 20 November at The Dorchester, you can now access the slides from the event.
Innovation Publication

Slowing Down to be faster: why it is paramount to invest at the front end of the development process

Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.
Market Research Publication

Ipsos Research Highlights - November 2019

This month's Ipsos research highlights include falling levels of concern over immigration, politicians are now the least trusted profession in Britain and the latest on the General Election as the majority expect the Conservatives to be the largest party.
Methodology Survey

Ipsos Lates 2019 - Human + Machine

We are delighted to bring you the highlights of our recent ‘Human + Machine’ event at the London Science Museum, via our Ipsos Lates website.