Market Research

Our latest best practice guide outlines the benefits of mobile-first and the simple rules you should follow when designing or reviewing an online survey.

This month's Ipsos research highlights includes the NHS as a key policy area, public attitudes to Boris Johnson and our review of the year the Ipsos Almanac.

Welcome to the Ipsos 2019 Almanac - a look at what our research has told us about the state of Britain in another year of Brexit and a general election.

The Ipsos Almanac is our light-hearted(ish) review of life, society, business, media and politics in 2018, with contributions and data from around the business.

Following the CX Council on the 20 November at The Dorchester, you can now access the slides from the event.

Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.

This month's Ipsos research highlights include falling levels of concern over immigration, politicians are now the least trusted profession in Britain and the latest on the General Election as the majority expect the Conservatives to be the largest party.

We are delighted to bring you the highlights of our recent ‘Human + Machine’ event at the London Science Museum, via our Ipsos Lates website.

Following Ipsos's win at the MRS Operations Awards 2019 in the Best FTF Data Collection category, Steve Bannister and Jeremy May explore the value of face-to-face data collection.