Market Research

In this thought piece, John Coll and Lindsay Cowan explain why retailers and manufacturers should work on a collaborative process of building shopper-centric business plans which deliver clear value propositions for the shopper.

The end of summer: our summer business review brings together all our recent thought pieces, with an introduction by Chief Executive Ben Page.

The Conservatives are most trusted by the public to preserve law and order while Labour are most trusted to give children and young people a good start in life and be fair to all sections of society.

We are delighted to announce that Ipsos has been shortlisted for seven awards at the MRS Awards 2011.

Ipsos today announces the appointment of Susan Malcolm as Managing Director for Ipsos Marketing in the UK.

How do Europeans feel about their pace of life?

For a successful economy we need consumers, retailers and manufacturers; one to buy, one to sell and the third to make what they want writes John Coll in the Huffington Post.

Client concepts are often overlooked but with a bit of care they can make all the difference, writes Jonathan Weeks on Brand Republic.

Reputation is a company's most important intangible commercial asset. So how do companies go about communicating what they stand for? Keith Glasspoole and Helen Lamb write in Campaign magazine