Market Research

If Woolworths is allowed to fail, why not Barclays? asks Joe Marshall of Ipsos Marketing in the Wall Street Journal.

Conservatives regain lead over Labour as having the best policies on managing the economy.

Mark Diffley writes for Guardian's Public Leaders Network that the Scots are more determined than the rest of the UK to keep the private sector out of public services.

Status technology and clothing brands play a significant role in creating or reinforcing social divisions amongst children between the `haves' and the `have-nots', according to a new report by Ipsos for UNICEF UK.

Ipsos MediaCT is moving on to a test panel of over 350 respondents to passively measure their radio listening via MediaCell - Ipsos' mobile phone-based radio measurement system.

John Coll and Lindsay Cowan of Ipsos Retail explain why retailers and manufacturers should collaborate to build shopper-centric business plans that deliver clear value propositions for the shopper.

It is essential that promises made through banks' memorable advertising campaigns are followed up with action, says Jamie Robertson of Ipsos ASI.

John Coll, Head of CPG and Retail & Shopper at Ipsos Marketing, discusses the concept of value for money for consumers.

Tories and Labour broadly unchanged, Lib Dems up up 4 percentage points since July in our latest poll for Reuters.