Market Research

Yesterday the Liberal Democrat party elected Nick Clegg their new leader. This will likely yield a boost in the polls for the Liberal Democrats, who have been trailing in recent months: Ipsos's December Political Monitor has the Liberal Democrats on 14%, and their share hasn't risen above 20% since the summer of 2006 — Voting Intention in Great Britain.

Brown's challenge will be to maintain support in the polls once the 'bounce' wears off

After Diana's death "the Monarchy realized that it stands or falls on public opinion" I was quoted as saying in the recent cover story in Time Magazine [note 1].

Dr. Roger Mortimore on the much-discussed "Brown bounce".

In the wake of the recent flooding that has inundated vast swathes of the country the debate about climate change continues to gather pace.

In the wake of the recent flooding that has inundated vast swathes of the country the debate about climate change continues to gather pace.

The recent resignation announcement of Prime Minister Tony Blair and the imminent accession of Gordon Brown have been followed by a 'bounce' in Gordon Brown's ratings, both as Chancellor and as a potential Prime Minister. There has also been an increase in the number of Britons who are optimistic about the future of the economy and public services.

Behaving unethically is bad for business.