Market Research

The Market Research Society (MRS) has elected Ipsos's MD of Operations Rowland Lloyd as its new UK Chairman.

Ipsos MediaCT, one of the leading agencies in media research, is delighted to announce a continuation of its relationship with BARB (a joint company of BBC, ITV, Channel 4, five, BSkyB and the Institute of Practitioners in Advertising) for the provision of its Establishment Survey.

Yesterday the Liberal Democrat party elected Nick Clegg their new leader. This will likely yield a boost in the polls for the Liberal Democrats, who have been trailing in recent months: Ipsos's December Political Monitor has the Liberal Democrats on 14%, and their share hasn't risen above 20% since the summer of 2006 — Voting Intention in Great Britain.

Brown's challenge will be to maintain support in the polls once the 'bounce' wears off

After Diana's death "the Monarchy realized that it stands or falls on public opinion" I was quoted as saying in the recent cover story in Time Magazine [note 1].

Dr. Roger Mortimore on the much-discussed "Brown bounce".

In the wake of the recent flooding that has inundated vast swathes of the country the debate about climate change continues to gather pace.

In the wake of the recent flooding that has inundated vast swathes of the country the debate about climate change continues to gather pace.