Market Research

Brown's challenge will be to maintain support in the polls once the 'bounce' wears off

After Diana's death "the Monarchy realized that it stands or falls on public opinion" I was quoted as saying in the recent cover story in Time Magazine [note 1].

Dr. Roger Mortimore on the much-discussed "Brown bounce".

In the wake of the recent flooding that has inundated vast swathes of the country the debate about climate change continues to gather pace.

In the wake of the recent flooding that has inundated vast swathes of the country the debate about climate change continues to gather pace.

The recent resignation announcement of Prime Minister Tony Blair and the imminent accession of Gordon Brown have been followed by a 'bounce' in Gordon Brown's ratings, both as Chancellor and as a potential Prime Minister. There has also been an increase in the number of Britons who are optimistic about the future of the economy and public services.

Behaving unethically is bad for business.

Tony Blair's legacy has been the topic of discussion across the media and the world of late. His recent announcement of his resignation date has led to a small boost in the polls for the Labour party, according to some of the latest polls. In his speech announcing his intention to go, Blair highlighted some of the key accomplishments of his time as Prime Minister, citing improved healthcare, schools and employment. However, despite comparing favourably to Margaret Thatcher on a number of measures, our latest data shows that Blair's legacy will undoubtedly be overshadowed by the war in Iraq. The findings from our recent poll (link below) are compared to the public's views of Mrs Thatcher immediately after her announcement of her intention to resign in November 1990.