Market Research


Politics Survey

Political Commentary - Blair vs. Thatcher: Public Perceptions Following Resignation Announcements

Tony Blair's legacy has been the topic of discussion across the media and the world of late. His recent announcement of his resignation date has led to a small boost in the polls for the Labour party, according to some of the latest polls. In his speech announcing his intention to go, Blair highlighted some of the key accomplishments of his time as Prime Minister, citing improved healthcare, schools and employment. However, despite comparing favourably to Margaret Thatcher on a number of measures, our latest data shows that Blair's legacy will undoubtedly be overshadowed by the war in Iraq. The findings from our recent poll (link below) are compared to the public's views of Mrs Thatcher immediately after her announcement of her intention to resign in November 1990.
Politics Survey

Political Commentary - Will May 3rd Be A Dreich Day For Labour In Scotland?

According to political folklore, the results of general elections are dependent on the weather. If polling day is cold, wet and grey — a dreich day as us Scots would say — it was long assumed that the Conservatives would benefit. Their supporters, the argument went, were more likely than Labour's supporters to brave the weather. A forecast of warmth and sunshine, in contrast, was seen as a positive omen for Labour's fortunes.
Politics Survey

Political Commentary - The 'Falklands Factor' Revisited

A number of events, commemorations and television programmes have recently marked the twenty-fifth anniversary of the Argentine invasion of the Falklands islands. Received wisdom seems to have it that the "Falklands Factor" was the political making of Margaret Thatcher, but data from the Ipsos Public Affairs Archive says something quite different.
Politics Survey

Just Who Does the Internet Reach?

Only six in ten still have internet access; penetration is slowing down
Politics Survey

Political Commentary - Are Public Sector Workers Deserting Labour?

In recent months there have been some high-profile controversies involving the relationship between public sector workers and the Labour Government. The most recent of these involved below-inflation pay rises for public sector workers, as well as opposition to the Government's public sector reforms — particularly with the NHS.
Politics Survey

Political Commentary - What Do We Worry About?

Does it make sense to talk about "British public opinion" as a single phenomenon? Surely the public consists of some many different groups with different interests and different strands of opinion that this is far too simplistic a notion? Well, no, not necessarily.
Politics Survey

Sleaze Raises Its Ugly Head Again

What is it about dying governments? No sooner than the bloom is off the rose, the chancers, the wanderers, the sense of power that suggests to some that laws are for little people and not them, and those who 'just can't help themselves', ascribed to Peter Mandelson after his second fall from grace and before the Prime Minister awarded him his third job, give the government of the day a bad name.
Politics Survey

Political Commentary - Sleaze And Political Parties

According to our poll conducted for The Sun last weekend [Attitudes Towards Sleaze], a quarter of the public now think that the present government is "more sleazy" than the Conservative government under John Major which preceded it; only 14% think the Major government was more sleazy. This is a question we have asked several times over the years [Sleaze Trend], but this is the first time that those who think the Blair government is the sleazier have outnumbered those who think the Major government is worse.
Politics Survey

Political Commentary - The Vanishing Gender Gap

At the 2005 election, probably for the first time ever in a British general election, more women than men voted Labour [Who Voted Which Way — In Detail]. Since David Cameron's election as Conservative leader, many of his initiatives have seemed clearly aimed at re-establishing the Conservatives' traditional strength among women. How is he doing?