Politics

Political Pulse Survey

Two in three Britons (66%) think Starmer should not lead Labour into the next General Election but are divided on when he should go

The latest Ipsos Political Pulse, conducted between 8-12 May 2026 among 2,191 British adults in conjunction with ITV/Peston, reveals a challenging landscape for the current government, with low favourability for Prime Minister Keir Starmer and a significant shift in public expectations regarding Reform UK leader Nigel Farage.

13.05.26

Politics Survey

Six in ten say it is unlikely that Starmer can unite Labour under his leadership

New research from Ipsos in the UK suggests deep cynicism across Britain that Prime Minister Keir Starmer can unite the Labour Party, with just three in ten (29%) British adults saying it’s likely they can do so under his leadership.

02.07.25

Politics Survey

Introducing our new voting intention methodology in Scotland

Ipsos shifts to online random probability KnowledgePanel for Voting Intention polling in Scotland.

01.07.25

Politics Survey

SNP out in front in Scotland as Starmer’s satisfaction ratings fall

New Ipsos polling for STV News shows the SNP on a 31% share of General Election voting intention, nine points ahead of the Labour Party.

01.07.25

Polling Ipsos Voices

Reform's Ipsos record 9-point lead

Pulse Check - June 2025

30.06.25

Politics Survey

Starmer remains ahead of Farage in head-to-head of who would make best PM, but majority of Britons unsure what he stands for

In a head-to-head with Nigel Farage, Keir Starmer continues to lead on who the British public think would make a better Prime Minister (32% Starmer vs 26% Farage) – although his lead is down compared to March (Starmer +11) and 35% say neither would make a good PM / it would make no difference. However, just over half (53%) say that it is not clear what Starmer stands for. In contrast, almost two-thirds of Britons (64%) say it is clear what Nigel Farage stands for.

30.06.25