Politics

Ipsos Political Pulse
Political Pulse Survey

Two in three Britons (66%) think Starmer should not lead Labour into the next General Election but are divided on when he should go

The latest Ipsos Political Pulse, conducted between 8-12 May 2026 among 2,191 British adults in conjunction with ITV/Peston, reveals a challenging landscape for the current government, with low favourability for Prime Minister Keir Starmer and a significant shift in public expectations regarding Reform UK leader Nigel Farage.
Campaign-Tracker
Politics Survey

Nearly half say the Conservatives are having a bad campaign

Ipsos’ latest polling reveals that around half (48%) now think that the Conservatives have had a bad campaign since the General Election was announced in May.
Just one in five would describe Britain today as doing 'great'
Housing Survey

Just one in five would describe Britain today as doing 'great'

New polling by Ipsos explores public attitudes towards Great Britain
Public attitudes on public service performance
NHS Survey

Public Services Face Crisis of Confidence as Election Looms

New Ipsos UK study reveals a public deeply dissatisfied with the state of public services in the UK.
Political-Monitor
Politics Survey

Labour lead Conservatives by 20 points in first Ipsos voting intention poll of the General Election campaign

Highest number think Labour ready for government since late 2022 (47%)
Ipsos-UK-General-Election-2024-Campaign-Tracker
Politics Survey

Starmer seen as more likely to offer Britain a fresh start and improve public services

43% think a Labour government with Keir Starmer as Prime Minister is likely to offer Britain a fresh start.
Ipsos-UK-General-Election-2024-Campaign-Tracker
Election Survey

British public more likely to think Labour has the best policies on the issues that matter most to them

The first Ipsos Campaign Tracker of the 2024 General Election asks the public which issues will be most important in deciding their vote and which party has the best policies on them.
Party leaders
Politics Survey

Trends - Political Leaders

Latest Ipsos public opinion polls showing long-term political trends for the leaders of the main UK political parties.
Ipsos Equalities Index 2024
Cost of Living Survey

Ipsos Equalities Index 2024: More than a quarter of Gen Z men think efforts to promote equality have gone too far

The 2024 edition of the Ipsos Equalities Index finds 27% of Generation Z men across 29 countries think efforts to promote equality for all groups of people have gone too far.
Ipsos Cost of Living Monitor 2024
Cost of Living Survey

7 in 10 Britons believe policies of the UK government have contributed to rising cost of living

The Ipsos Cost of Living Monitor reveals that 61% of Britons believe that it will be at least a year before inflation returns to normal, if ever.
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