Politics

Ipsos Political Pulse
Political Pulse Survey

Two in three Britons (66%) think Starmer should not lead Labour into the next General Election but are divided on when he should go

The latest Ipsos Political Pulse, conducted between 8-12 May 2026 among 2,191 British adults in conjunction with ITV/Peston, reveals a challenging landscape for the current government, with low favourability for Prime Minister Keir Starmer and a significant shift in public expectations regarding Reform UK leader Nigel Farage.
State of the Nation
Political Monitor Survey

State of the Nation

Ipsos takes the nation's pulse with polling trends on the public's economic optimism (or pessimism), the direction of the country, the impact of Brexit and the most important issues facing Britain.
UK Opinion polls - latest UK political opinion polls from Ipsos updated 30 January 2024
Voting Intention Survey

Latest UK Opinion Polls: Government approval recent changes

Ipsos publishes the latest results of UK opinion polls and voting intention - updated 7 March 2024.
Public split on prioritising tax cuts versus more money for public services - Ipsos
Economy Survey

Public split on prioritising tax cuts versus more money for public services

New polling from Ipsos ahead of the 2024 Budget explores public attitudes to tax cuts and spending on public services
Most Britons think the worst of the cost of living crisis is still to come
Political Monitor Survey

Most Britons think the worst of the cost of living crisis is still to come

But the number of Britons who think the crisis has reached its peak is increasing, according to the Ipsos February 2024 Political Monitor
Labour lead on economy and public services as Conservative share falls to record low
Political Monitor Survey

Labour lead on economy and public services as Conservative share falls to record low

The Conservatives’ share of 20% is the lowest ever recorded by Ipsos in our regular Political Monitor series, which has run since 1978.
Ipsos Update - March 2024
Society Publication

Ipsos Update – March 2024

Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
Starmer seen as more ‘in touch’ with ordinary people than Sunak and more likely to understand problems facing Britain
Political Pulse Survey

Starmer seen as more ‘in touch’ with ordinary people than Sunak and more likely to understand problems facing Britain

The Ipsos Political Pulse explores how the public view Prime Minister Rishi Sunak and Keir Starmer as well as other leading politicians and political parties
Attitudes to standards of behaviour in government - Ipsos
Politics Survey

Attitudes to standards of behaviour in government

Ipsos carried out research for the Institute for Government on public attitudes towards standards of behaviour in government
Yes Prime Minister, questionnaire design matters
Methodology Survey

Yes Prime Minister, questionnaire design matters

An Ipsos poll asking the same series of questions asked in the BBC comedy series Yes Prime Minister, series 1, episode 2, "The Ministerial Broadcast" as posed by Sir Humphrey Appleby to Bernard Woolley
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