Politics

Ipsos Political Pulse
Political Pulse Survey

Two in three Britons (66%) think Starmer should not lead Labour into the next General Election but are divided on when he should go

The latest Ipsos Political Pulse, conducted between 8-12 May 2026 among 2,191 British adults in conjunction with ITV/Peston, reveals a challenging landscape for the current government, with low favourability for Prime Minister Keir Starmer and a significant shift in public expectations regarding Reform UK leader Nigel Farage.
Experience in public services or business most seen as signs of a good Prime Minister, but wealthier than average or upper-class parents seen more negatively - Ipsos
Politics Survey

Experience in public services or business most seen as signs of a good Prime Minister, but wealthier than average or upper-class parents seen more negatively

Prospect of an early General Election provokes mix of emotions, but Labour supporters more hopeful, Conservatives more worried.
Almost 4 in 10 think Rishi Sunak would do a good job as PM, but he is also the most well-known of the candidates
Politics Survey

Almost 4 in 10 think Rishi Sunak would do a good job as PM, but he is also the most well-known of the candidates

37% think Sunak would do a good job as PM, followed by 24% for Truss and Hunt, 22% Zahawi and 21% for Mordaunt
Britons believe a fresh start is more likely under a Labour government than a Conservative one under a new PM
Politics Survey

Britons believe a fresh start is more likely under a Labour government than a Conservative one under a new PM

As the Conservative leadership race heats up, we ask the public about their expectations and hopes for future governments and leaders
Public split over potential alternative candidates for PM - Ipsos
Politics Survey

Public split over potential alternative candidates for PM

Our polling, conducted on 7th July 2022, finds no clear winner among the public as to who should succeed Boris Johnson as Prime Minister.
2 in 3 lack confidence in the Government’s ability to run the country properly, competently and seriously, or with integrity
Politics Survey

2 in 3 lack confidence in the Government’s ability to run the country properly, competently and seriously, or with integrity

3 in 5 support Boris Johnson resigning as Prime Minister after Rishi Sunak and Sajid Javid resign from the Cabinet.
Half do not know what either Boris Johnson or Keir Starmer stands for
Politics Survey

Boris Johnson’s likeability ratings fall to his lowest score as PM

As the Prime Minister faces more pressure, his likeability ratings drop further
Boris the Bombshell? Britons say he would go further than Keir Starmer
Television Survey

Boris the Bombshell? Britons say Johnson's odds of reaching the Love Island final are higher than Starmer's

If leading politicians were to take part in Love Island, who do Britons think would make it to the final?
Conservative party image weakens with lowest score since 2011 on being seen as ‘fit to govern’ - Ipsos
Political Monitor Survey

Conservative party image weakens with lowest score since 2011 on being seen as ‘fit to govern’

Voting Intention: CON 30% (-3), LAB 41% (+2), LDs 15% (+3).
Almost half of Britons say Brexit has made their daily life worse, - 1 in 3 say it has made little difference
Brexit Survey

Almost half of Britons say Brexit has made their daily life worse, 1 in 3 say it has made little difference

Public identify immigration and Northern Ireland as potential flashpoints between EU and UK – but believe there is more common ground on crime, Ukraine and net zero.
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