Public Health

Ipsos polling
Public Health Survey

2 in 3 Britons support legalisation of assisted dying in principle as legislation returns to Parliament, but conditions make a difference

New polling data from Ipsos in the UK, conducted 28–31 August 2026 among British adults aged 16-75, in partnership with the Press Association, reveals sustained public backing for assisted dying as MP Lauren Edwards re-introduces identical legislation to Parliament ahead of its second reading on 11 September 2026. However the exact circumstances can make a difference to that support.
Green virus image
Public opinion Survey

Coronavirus trends on the NHS and public behaviours

Britons continue to believe that the NHS can cope with those getting ill as a result of Coronavirus while online banking and grocery shopping continues to grow.
blue virus image
Public opinion Survey

Britons are confident that their public services can cope with the aftermath of Coronavirus

Confidence in the NHS remains high as Britons are confident that their public services will cope after the pandemic.
Understanding the coronavirus crisis | COVID-19 | Ipsos | Signals
Public Health Publication

Signals #5: Understanding the coronavirus crisis

This fifth edition of our Signals digest brings together Ipsos’ latest research on coronavirus, including new POVs, country insights, and the latest from the public opinion tracker.
6 in 10 Britons struggle to stay positive about the future, but this could be changed with a vaccine
Public Health Survey

6 in 10 Britons struggle to stay positive about the future, but this could be changed with a vaccine

While people are struggling to stay optimistic, they would feel more positive with the announcement of a vaccine, a safe income and access to coronavirus testing.
Britons think Coronavirus will have harder impact for old, poor and those in cities, but believe society has become less divided.
Public Health Survey

Britons think Coronavirus will have harder impact for old, poor and those in cities, but believe society has become less divided

Two-thirds expect coronavirus to have a negative impact on older people compared to only 8% who think young people will suffer.
Majority of Britons uncomfortable returning to large sport / music events, public transport and bars / restaurants post lockdown
Public Health Survey

Majority of Britons uncomfortable returning to large sport or music events, public transport and bars or restaurants post lockdown

Majority say they'll feel uncomfortable going to bar, restaurants and large events when lockdown is lifted, but many happier to meet with friends and family.
COVID-19 Coronavirus Testing | Ipsos
Healthcare Survey

Major home testing programme for coronavirus will track levels of infection in the community

Partnering with Imperial College, Ipsos is leading a major programme for the Department for Health and Social Care to track the progress of the infection across England and improve understanding of coronavirus prevalence.
Ipsos Coronavirus Trends
Healthcare Survey

Spike in Britons thinking Government acted ‘too late’ to address virus but confidence in the NHS continues to grow

Two in three (66%) now think that the Government acted too late in implementing stricter lockdown measures.
Journalists seen to be doing a better job of holding the Government to account on coronavirus than MPs and the Opposition
Public Health Survey

Journalists seen to be doing a better job of holding the Government to account on coronavirus than MPs and the Opposition

Journalists asking questions at the government daily briefings are seen to be the best at holding the government to account with television and radio journalists following closely.
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