Public Health

Ipsos polling
Public Health Survey

2 in 3 Britons support legalisation of assisted dying in principle as legislation returns to Parliament, but conditions make a difference

New polling data from Ipsos in the UK, conducted 28–31 August 2026 among British adults aged 16-75, in partnership with the Press Association, reveals sustained public backing for assisted dying as MP Lauren Edwards re-introduces identical legislation to Parliament ahead of its second reading on 11 September 2026. However the exact circumstances can make a difference to that support.
One month in: British public opinion on COVID-19
Healthcare Publication

One month in: British public opinion on COVID-19

In a new blog, Rachel Burkitt and Anna Quigley review our recent polling, looking at how public opinion in relation to COVID-19 has changed over the past month.
Blue virus image
Public Health Survey

Britons least likely to believe the economy and businesses should open if Coronavirus not fully contained

Across 14 countries, Britons were the least likely to agree that the economy and businesses should be reopened
Britons spend less and prepare to save more as Coronavirus outbreak affects jobs and businesses
Economy Survey

Britons spend less and prepare to save more as Coronavirus outbreak affects jobs and businesses

While many have already or are considering spending less or saving more money, many are taking extra financial measures due to the coronavirus outbreak.
Government advice could change Britons’ attitudes to wearing facemasks | Ipsos
Public Health Survey

Government advice could change Britons’ attitudes to wearing facemasks

Only two in five think they will be wearing a facemask in public in the near future but three-quarters say they would if the government advised it.
Understanding the coronavirus crisis | COVID-19 | Ipsos | Signals
Public opinion Publication

Signals #4: Understanding the coronavirus crisis

This fourth edition sees us continue to bring together our latest research on coronavirus and draws on our surveys, social media monitoring and the analysis of our teams around the world.
Active Lives Survey for Sport England | Ipsos MORI
Sports Publication

Active Lives Survey: Sport, recreational and fitness activities for adults (aged 16+) in England

Our latest Active Lives Adult Survey for Sport England shows that activity levels for adults aged 16+ were at a record high before the coronavirus pandemic.
Half of Britons think the Government is unlikely to have a coronavirus lockdown exit strategy | Ipsos
Politics Survey

Half of Britons think the Government is unlikely to have a coronavirus lockdown exit strategy

45% think it is likely that the government has an exit strategy from the coronavirus lockdown with Conservative voters unsurprisingly most likely to think so.
Majority of Britons support government using mobile data for surveillance to tackle coronavirus crisis
Data Privacy Survey

Majority of Britons support government using mobile data for surveillance to tackle coronavirus crisis

Despite earlier concerns about the use of data tracking by the government, the British public appear to be more comfortable with it's use in the fight against coronavirus
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Public Health Survey

Coronavirus - Confidence and Concern

Britons remain as concerned as they were two weeks ago for themselves and the nation as a whole but confident in the NHS.
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