Public Health

Ipsos polling
Public Health Survey

2 in 3 Britons support legalisation of assisted dying in principle as legislation returns to Parliament, but conditions make a difference

New polling data from Ipsos in the UK, conducted 28–31 August 2026 among British adults aged 16-75, in partnership with the Press Association, reveals sustained public backing for assisted dying as MP Lauren Edwards re-introduces identical legislation to Parliament ahead of its second reading on 11 September 2026. However the exact circumstances can make a difference to that support.
Blue virus image
Public opinion Survey

Government message cutting through on COVID-19

97% of people have heard from the Government on how to protect themselves from COVID-19.
coronavirus covid-19
Public Health Survey

Women more likely than men to have tried to help others amid COVID-19 outbreak

Women are significantly more likely to have reached out to their friends, family and community to offer emotional support and help with basic tasks.
Blue virus image
Public Health Survey

More people staying at home as concern about coronavirus increases

An update on the trend data we're tracking across the UK on COVID-19.
Over half of Britons believe the Government was too slow to enforce COVID-19 lockdown | Ipsos
Public Health Survey

Over half of Britons believe the Government was too slow to enforce lockdown

56% of Britons believe the government should have enforced social distancing earlier, but it's having the impact it needs to.
One in five Britons think it likely they have already had COVID-19
Public Health Survey

Decrease in Britons who think it likely they have already had COVID-19, though perceptions uncertain

Only 4% think it's very likely they have contracted the virus
Social media discussions of COVID-19 | Ipsos | Synthesio
Social Listening Survey

A rapidly changing landscape: Social media discussions of COVID-19

With the situation changing daily, the focus of online COVID-19-related conversation is constantly evolving in response.
The effect of gambling advertising on children, young people and vulnerable adults | Ipsos
Children Publication

The effect of gambling advertising on children, young people and vulnerable adults

Research finds gambling is seen as part of everyday life for children, young people and vulnerable adults and recommends action is needed to reduce the risk of gambling harms.
Public split over Britain’s ability to recover from coronavirus outbreak - but Conservatives twice as positive as Labour and Lib Dems
Public Health Survey

Public split over Britain’s ability to recover from coronavirus outbreak - but Conservatives twice as positive as Labour and Lib Dems

While communities come together during this uncertain time, partisan divides remain when considering the future of the country,
Signals #2: Understanding the Coronavirus Crisis | Ipsos
Public Health Publication

Signals #2: Understanding the Coronavirus Crisis

The second edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.
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