Public opinion

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Politics Survey

British public more likely to prefer Count Binface wins Clacton by-election than Nigel Farage

London, UK. New polling data from Ipsos in the UK, conducted 8–9 July 2026, explores public attitudes to Nigel Farage’s decision to resign as an MP and force a by-election in Clacton, what they think of the ongoing parliamentary investigation into Nigel Farage and who the public would prefer to win that by-election.
Public opinion Publication

Public Opinion and the Environment

This presentation provided an overview of the public opinion on the environment.
Public opinion Publication

Public perceptions of harm and offence in UK advertising

The ASA commissioned Ipsos to conduct research into the public's views on what is harmful or offensive in UK advertising.
Public opinion Publication

Britain 2012

Our new paper draws upon survey data and other sources to answer these questions and explain who we are and to discuss British perspectives, strengths and weaknesses.
Public opinion Publication

Lord Hodgson Charities Act Review

General public research conducted by Ipsos's charities team to feed into the Lord Hodgson Charities Act Review
Public opinion Publication

Work and the welfare system

The research was commissioned to help DWP implement Universal Credit by providing detailed information on views and attitudes to work, internet use and budgeting skills among a representative sample of claimants who would be impacted by the transition to Universal Credit.
Public opinion Publication

Public attitudes towards electrical safety in the home

Ipsos recently conducted the third wave of a general public survey around attitudes towards electrical safety in the home for the Electrical Safety Council (ESC).
Public opinion Publication

Understanding Society July 2012

In our latest Understanding Society newsletter, we consider public service reform in the UK, and the future challenges they face in meeting public expectations at a time of severe spending constraints.
Public opinion Publication

Public trust and confidence in charities

This report presents the findings of the 2012 Charity Commission study into public trust and confidence in charities, conducted by Ipsos on behalf of the Commission.
Public opinion Publication

Transforming the UK Energy System

A survey for Cardiff University exploring attitudes towards climate change, energy efficiency, energy systems and the acceptability of a number of energy and heating behaviours.
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