Television


From comic relief to the comfort of nostalgia: 5 ways our TV viewing has changed in lockdown

To help understand the changes to TV viewing, Thinkbox commissioned Ipsos to conduct a new real-time study following 12 households across the UK as their routines, needs and viewing habits change week by week.
Television Publication

Representing Race: It's not so black and white

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.

BBC most trusted news source

A new survey for the BBC looks at levels of public trust in news sources.
Media Publication

Reflecting a changing Britain in a changing world

Understanding Britain today and what that means for institutions like the BBC.
Virtual Reality Publication

Virtual Reality (VR): What's the Reality?

Working in partnership with the BBC we conducted an ethnographic exploration into the challenges and opportunities of VR with UK audiences.
Audience Measurement Publication

Passive Simplicity: The Future For TV And Radio Audience Measurement

In the field of audience measurement, the greatest understanding comes from observations which have the least impact on behaviour.
Election Survey

Much quicker results flow on 8 June 2017?

David Cowling says 2017 will be the first general election in 25 years to be held with no other elections taking place on the same day meaning a much faster flow of individual results.

Smile, you're on camera

We already know the mood people are in affects their spending, but facial coding technology is pushing emotion-led marketing to a much higher level. Eleanor Thornton-Firkin, Head of Content & Creative Development, Ipsos Connect, writes for Campaign.
Society Publication

Attitudes to potentially offensive language on TV and radio

A new report by Ipsos for the regulator Ofcom outlines public attitudes to offensive language on TV and radio.