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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Investors Publication

    New survey for EIB reveals demand for investment in Europe

    The EIB Investment Report 2017/2018 incorporates the results of the annual EIB Investment Survey conducted by Ipsos of 12,500 businesses in the EU, which this year also includes a Europe-wide survey of 600 municipal authorities.
  • Customer Experience Publication

    Great Expectations: Are service expectations really rising?

    Ipsos has combined the findings from existing and new research to explore the link between customer satisfaction at a particular service interaction and the customer’s relationship with that brand.
  • Ethnography Publication

    How SMEs are giving women more business options

    A study of SMEs across Europe found that they offer women founders new employment choices in a world where the nature of work is changing. We explore some case studies, asking women what it is exactly they find so attractive
  • BBC most trusted news source

    A new survey for the BBC looks at levels of public trust in news sources.
  • Obesity Publication

    Sugar: The Reformulation Challenge

    The reduction of sugar in food and drink is one of the most effective strategies in managing the obesity crisis. Here, we discuss the reformulation challenges faced by manufacturers, and explain how our product testing expertise can help.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  • Investors Survey

    Investor attitudes to Europe

    An Ipsos survey for Invest Europe finds that the majority of global investors surveyed believe Europe has become a more attractive investment destination and expect investment to increase over the next five years
  • Women Survey

    Online abuse and harassment

    Ipsos survey for Amnesty International on online abuse and harassment.
  • Business Survey

    Perceptions of travel risk

    Ipsos Global Business Resilience Trends Watch survey for International SOS on the perception of travel risk around the world.
  • Shopper Publication

    Black Friday: The Story So Far (2017)

    In this Ipsos Views white paper, updated and expanded for 2017, Tim Denison, Director of Retail Intelligence, takes us on a tour of the history of this prominent date in the retail calendar, identifies some successes (and failures) along the way, and offers some thoughts as to what the next few years might bring.
  • Society Publication

    The Curse of Cosy

    The seemingly harmless Danish 'hygge' trend is now damaging our health, such is the way in which the British have interpreted it. It has been mistranslated as the 'easy life' and is often used as a justification for being a bit lazy.
  • "So, it’s okay to share my financial data now?"

    Open Banking has the potential to revolutionise the financial services industry by giving customers more control of their personal data. Here, Research Director Celine Ledbury examines how banks will need to communicate its worth to their customers – and to trust in its security.