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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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All content

  • War/Terrorism Survey

    What worries the world?

    Seven in ten Britons think the country is on the wrong track – the worst it has been since 2013.
  • Advertising Publication

    As apps become mainstream, what behaviours do they encourage?

    Today marks the launch of a new report into apps and behaviour patterns. The report, commissioned by Google and produced by Ipsos, finds that different apps encourage different behaviours. News app users snack on content up to three times a day, whilst entertainment app users immerse themselves in programmes for up to seven hours a day.
  • Public Health Publication

    GP Experiences and Opinion Monitoring

    The Royal College of General Practitioners (RCGP) commissioned Ipsos to conduct a survey with GPs into their current experience of working in general practice.
  • Innovation Publication

    The Future of Agile Innovation

    The world of innovation is phenomenally challenging. Here we present two case studies to demonstrate different innovation approaches which delivered positive impact, and then take a journey into the world of the military to understand how intelligence strategy can be applied to effect positive transformation.
  • Transport Survey

    Speed and availability of charging biggest barriers to electric car adoption by 2040

    Limited availability of rapid-charging stations is today the biggest barrier to the adoption of electric vehicles, according to a new study of 17,000 people from Ipsos.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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