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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Politics Survey

    Understanding customers: now and next

    Welfare reform and new digital technology mean that housing associations must modernise the way they understand customers says Ben Marshall in his blog for 24dash.com.
  • Investors Survey

    Back to school

    Simon Atkinson blogs on an Ipsos survey for banking group ING that found the British to be the most enthusiastic “cheerleaders” for providing financial education in schools.
  • Public opinion Publication

    Understanding the opportunities and challenges presented by welfare reform

    New research conducted by Ipsos on behalf of Viridian Housing shows that two-way understanding between social landlords and tenants will be key to responding to welfare reforms.
  • Politics Survey

    Scottish Government approval rating increases

    As the SNP gathers for its conference in Perth this weekend, our latest poll finds that satisfaction with the Scottish Government's performance has increased since May.
  • Market Research Publication

    Road to Inclusion

    This study - both quantitative and qualitative - looks at the financially `excluded' and `underserved' across Europe.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  • Politics Survey

    Public sees both Miliband and Cameron drifting further to the left and right

    Ipsos's latest poll has Labour and the Conservatives tied for the first time since January 2012. Both parties are on 35% among those who say they are certain to vote, UKIP is on 10% and the Liberal Democrats on 9%.
  • Politics Survey

    Political Alignment: left wing or right wing? Trends

    Q Some people describe their political views as being left wing or right wing. How would you describe your own views?
  • Politics Survey

    Ready for Change - the NHS in 2013

    Kate Duxbury and Ben Page write that people are starting to recognise we have to limit NHS spending but our pride in the public health service is a major hurdle to delivering a more efficient service.
  • Public Health Survey

    What price the NHS?

    Ipsos and the Foundation Trust Network explore public attitudes towards funding within the NHS. Do the public accept the need for change and how do they react to ideas for service changes?
  • Politics Survey

    Our rose-tinted view of the NHS has to change

    A new poll shows people are starting to recognise we have to limit NHS spending but our pride in the health service is a major hurdle to delivering a more efficient service, says Ipsos chief executive, Ben Page.
  • Public opinion Publication

    Flying Start: Qualitative research with high need families

    The Welsh Government commissioned Ipsos to undertake a qualitative study exploring the experiences of high need parents engaging with the Flying Start early years' services. The research identifies perceived impacts among this group, and will be used in conjunction with the outputs from our wider evaluation of the programme to inform future delivery.