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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Public opinion Publication

    Public Perceptions of the NHS and Social Care Survey

    Since 2000, Ipsos has conducted a series of surveys about public perceptions of the NHS and social care on behalf of the Department of Health. This report details the findings of the December 2011 wave of the survey.
  • Politics Survey

    I wouldn't put that in my mouth

    Jon Weeks of Ipsos Marketing looks at extreme examples of flavour innovation in Marketing magazine and asks - would you put this in your mouth?
  • Politics Survey

    The Winner Takes it All

    Data from Ipsos's mobile passive measurement study suggests the early (angry) bird gets the worm, writes Ipsos ASI's Louise Brice in MediaWeek.
  • Investors Survey

    One-size definitely does not fit all

    Brands need to understand the needs of consumers as individuals to beat the competition, writes Joe Marshall, Senior Director, Ipsos Marketing in Marketing magazine.
  • Immigration Survey

    Global @dvisor Survey reveals negative attitudes to immigration

    The Global @dvisor Survey examines public attitudes to immigration and finds that people everywhere see immigration increasing ...and they don't seem to like it..
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  • Politics Survey

    Nostalgic for Summer

    Tara Beard-Knowland discusses how to best harness nostalgia in advertising, and how the Halford's ad, `The Trip', has inspired her husband to go camping (and drag her with him).
  • Public opinion Publication

    LGA's Aging Well Programme

    Ipsos completed a two-year evaluation of the Ageing Well programme. The programme was designed to provide sector-led support to assist local authorities in meeting the challenges associated with an ageing population. The programme provided a range of national and regional programme activity such as master classes and leadership academies, to more tailored `bespoke' support for those local authorities who required it.
  • Investors Survey

    Diamond Jubilee: Attitudes Towards The Monarchy

    To coincide with the Diamond Jubilee we have brought together our latest research and analysis, including all the polls we've carried out on the Royal Family and the Monarchy.
  • Politics Survey

    Jeremy Hunt trusted by just 14%

    With Jeremy Hunt, the Culture Secretary, appearing before the Leveson Inquiry today, an Ipsos shows that just one in seven people (14%) believe him to be trustworthy.
    The poll shows that the leaders of the three main political parties all have negative trust ratings.
  • Politics Survey

    Evaluation of the Local Authority Housing Hubs Approach

    Ipsos Scotland, in collaboration with Mandy Littlewood Social Research and Consulting, carried out a process evaluation of the local authority hubs approach set up to help local authorities develop and share best practice around housing options.
  • Politics Survey

    Trustworthiness of Politicians - Trends

    Q In general would you describe each of the following politicians as trustworthy or not?