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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Politics Survey

    Ipsos Political Monitor October 2008

    Ipsos's October Political Monitor shows that despite media speculation about a "bailout bounce", the Conservatives remain firmly in the lead with more than four in ten voters choosing them (45%), while Labour trails on 30%.
  • Consumers Survey

    Business leaders' readership of international titles increases

    Readership of international titles has increased according to a new survey by Ipsos MediaCT. The 2008 BE: Europe survey found that 40% of European business leaders are reading international news titles, an increase of 9% on 2006.
  • War/Terrorism Survey

    A House Divided?

    As the House of Lords prepares to vote on legislation to extend the detention limit of terrorist suspects without charge from 28 to 42 days, Ipsos's most recent study of MPs reveals that views in the House of Commons are somewhat split, both on the likely impact of the legislation and on whether the Parliament Act should be used to force the legislation through.
  • Politics Survey

    Ipsos Focus Groups on Cameron's Speech for BBC News

    Ipsos has carried out a focus group for BBC News during David Cameron's conference speech, as they did last week for Gordon Brown's speech.
  • Politics Survey

    Evaluation of the Free School Meals Trial for P1 to P3 Pupils

    Evaluation of a trial of Free School Meals in five local authorities in Scotland
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  • Consumers Publication

    Horizon Flyer

    An introduction to Ipsos's futures research, involving "Horizon Scanning". This is collecting, patterning and analysing a wealth of observational data about the world. This process helps us to identify trends and drivers of change that could shape the future of our clients' business.
  • Public opinion Publication

    Digital Inclusion Report for UK Online Centres

    More than 150 UK online centres were involved in delivering the 20 Social Impact Demonstrator projects, which ran for up to fifteen months from January 2007 to March 2008. All the projects collected data about their visitors and programmes, using a research structure designed by Ipsos.

    This report brings together those research findings with qualitative evidence from each project, and some more in-depth insights into the findings and experiences of individual projects.
  • Market Research Publication

    A New Breed of Shoppers

    The change in consumer behaviour in the current economic crisis.
  • Public opinion Publication

    The reputation of local government

    This report presents the findings of a literature review of research into public attitudes towards local government in England. This was conducted by the Ipsos Social Research Institute on behalf of the Local Government
    Association (LGA) to support the launch of the `My Council' campaign among English local authorities.
  • Politics Survey

    Confidence Restored in Transatlantic Relationship - Ipsos Survey for Atlantic Partnership

    The relationship between Britain and America now is strong, according to an Ipsos poll conducted exclusively for the Atlantic Partnership. Seven British adults in 10 say that it is either "very" (15%) or "fairly" (55%) strong while just 16% say it is not. Only two people in 100 say that the "special relationship" is not at all strong.
  • Politics Survey

    Waste Prevention Survey in Scotland

    Ipsos was commissioned to explore public attitudes and behaviours regarding domestic waste and consumer choice by Waste Aware Scotland.