Red Phone Box and Big Ben

UK Opinion Polls and Trends

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WE BRITISH: From Walkmans to Wi-Fi to What?

WE BRITISH: From Walkmans to Wi-Fi to What?

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The Great Value Reset

The Great Value Reset

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Featured Insights & Publications

Political Monitor Survey

Reform UK holds slim voting intention lead over Labour but Andy Burnham preferred as PM…

New polling data from Ipsos in the UK, conducted 25–30 June 2026, reveals a shifting political landscape as Prime Minister Keir Starmer prepares to step down.
Defence Survey

Defence becomes a greater public spending priority for Britons as trust in Labour on…

Politics Survey

Half of Britons deem nation 'ungovernable' but hold politicians more responsible than the…

Polling Survey

Andy Burnham seen as most likely to do a good job as Prime Minister

Political Monitor Survey

Reform hold 6-point lead over Labour and the Conservatives

Issues Index Survey

Economic optimism falls to record low as concern over inflation rises

Politics Survey

Plaid Cymru has slight lead over Reform UK in new Ipsos Wales Senedd poll, but half of…

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A dramatic upward view of modern glass buildings with metal architectural structures curving overhead.

Ipsos deepens sector expertise with the addition of BVA BDRC

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Shoppers walking through a modern outdoor shopping arcade with glass storefronts.

Ipsos extends Channel Performance expertise with ESA Retail

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A nighttime aerial view of a brightly lit city intersection with surrounding skyscrapers

Ipsos strengthens online operations capability with Alligator

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