2022 Holiday Insights Calendar

What’s Next – Telecommunications New Consumer Mindsets

Leveraging behavioral science-driven mindsets is more important than ever – look to update your segmentation, create engaging digital and brick and mortar experiences, and connect offers on an emotional level.

What’s Next – Financial Services Post Pandemic Implications

COVID has increased inequality and consumers expect financial services to address it. We have a few tips.

Convenience Stores, Gas Stations Found Bright Spots in Pandemic

With the drastic and immediate increase in demand for e-commerce, the stakes for convenience stores getting digital fulfillment right are critical.

Breaking Down the Pandemic Wall

Revisit our recorded webinar for a detailed look at the forces behind the so-called ‘pandemic wall’ as told through online community and social conversations.

Ipsos Update – April 2021

Our monthly round-up of research and analysis from Ipsos teams around the world covers a range of topics from gender equality and parenting to retail trends and how advertising becomes famous.

The Disproportionate Impact of COVID on Race/Ethnicity in America

Black/Hispanics have reported higher levels of risk for non-essential activities. This heightened sense of concern translates into real behavioral differences.

Assessing post-pandemic stickiness of product subscriptions

Product subscriptions have gained a new relevance during the pandemic, but will this behavior stick in a post COVID-19 world?

Get Ready for the Big Reset in Travel

The next wave in travel is just around the corner. Companies need to prepare now to catch customers at the right time with an eye on turning them into loyal advocates.

From Appetizers to Apps: The Rise of Tech in Food

Great food, while important, won’t be enough to guarantee success after the pandemic. Restaurants will need to constantly evolve their frictionless user experience to thrive.

Home Sweet Home: How COVID Reshaped Our Sense of Place

Our latest Thought Starter explores COVID’s impact on our housing situation and choices.