2022 Holiday Insights Calendar
Affluent African American Consumers in Context: Traveling While Black
Ipsos dips further into its Affluent segment travel behavior data to provide a detailed perspective on experiences of Affluent African Americans.
Affluent American Pent-Up Demand & COVID
View our on demand webinar featuring recent research about future planned purchases as Affluent Americans actively return to the marketplace.
Medical Instructions for Use: Tips & Best Practices
Discover how a standardized approach to designing and distributing IFUs can benefit your company, including the safety benefits to your users, reducing the risk of liability, and simplifying distribution.
Will COVID casual become a permanent fashion look?
As the COVID-19 pandemic has accelerated the macro-trend of comfort casual apparel, brands and retailers face a strategic dilemma.
Are We Flying Yet? Affluents and Travel Beyond a Pandemic
As Affluent Americans will be the first to be passing through terminal gates, Ipsos shares data and tips that can be used as marketing engagement opportunities by those in the hospitality sector.
Which Pandemic Behavior Changes Will Stick & Actions for Brands
Listen in as we share recent examples of which pandemic behaviors are likely to stick and how your brand can meet the challenge.
Audio in the Lockdown Household: The Emergence of Podcasts Among Kids & Families
New research confirms that podcasts are now emerging as an option to fill gaps in parenting and education as the pandemic continues. Read detailed results here.
How brands can help Americans cope with the coronacoaster
The emotional ups and downs of the coronacoaster have inspired people to follow a variety of coping mechanisms and self-care.
Planning for the Future: Post Election
View our on demand webinar to hear how the upcoming elections may impact the food and beverage sector.
The Future of Food Through COVID-19
Listen in as our panel of industry experts discuss likely future food and beverage trends post-pandemic.