2022 Holiday Insights Calendar

Affluent consumers are more likely than non-affluent consumers to own and/or plan to purchase Smart Home devices in the next three months. However the most influential consumers of Smart Home products are Affluencers.

We wanted to know how Americans will reflect on 2017, so we asked them!

Do you love a good mystery? Feel compelled to seek out the true meaning of things?

As automation is taking over tasks that used to be performed by humans across nearly all sectors, Ipsos and the Center for Business Analytics at the University of Virginia’s McIntire School of Commerce found that Americans are divided in their perceptions and expectations about automation.

This paper provides a detailed review of considerations each brand should be mindful of to ensure the longevity of their success.

Housing trends among Millennials are complicated beasts, and predicting where they are headed is tricky. This generation is beset by student debt, and many Millennials came of age during a weak job market and got spooked by a housing crash

If you ask mayors throughout the U.S. what their biggest challenges are, they will quickly list talent attraction as one of their chief concerns.

Consumers rely more than ever on brands to help them simplify their choices. Brands that leverage this consumer need are more likely to capture growth opportunities.

From fake news to hacking advertising, fakism can be a disruptive creative strategy advertisers can use to get more attention.

As early as 2015, Ipsos was predicting a Republican victory (and even a Trump nomination), so why did the pollsters get it wrong in the end? We take another look.