2022 Holiday Insights Calendar

Throughout this report we’ve talked about the macro-trends and the questions we should ask ourselves as we think about what comes next in housing. When Mary Lunghi, head of market intelligence for IKEA, asks What the Future, she’s also asking those questions.

Nearly 20 years ago, urban theorist Richard Florida identified a group of highly-skilled workers whose outsized contributions were driving economic change and development in cities around the globe.

Imagine if people stopped wanting to own a home.

In this infographic, we explore the relationship between Financial Advisors and America’s Affluent.

It’s said that home is where the heart is. This is certainly true of America’s Affluent population, whose second largest expenditure overall is related to home and garden.

In a recent study, we explored middle class moms' views of political polarization.

As a marketer, you probably want to know that American Affluents outspend non-Affluent Americans by more than 2.5 times.

Ipsos’ Peter Minnium dives into the results from a study showing that branded content truly works, and has a positive impact both on consumers’ brand awareness and their purchase intent.

Vacations, eating out, and shopping for groceries are the top three areas where Americans spend more during the summer months. In this month’s Thought Starter sourced by Ipsos’ eNation Omnibus, we take a closer look at how (and where) Americans are spending their summer.

Ipsos’ Peter Minnium shares tips on how to craft meaningful branded stories that will connect with consumers.