2022 Holiday Insights Calendar

Our goal in this paper is to communicate the relevance of behavioral economics to new product adoption and the way we approach research to gauge interest in new products.

Homeowners still believe owning a house is the great American dream.

What are these new shopping technologies and how are they affecting impulse purchases at the front end?

Behavioral Economics (BE) is the application and study of psychological, social, cognitive and emotional factors on our decision making.

Innovations are continually evolving. Over the last several years, we have seen a marked increase in the number of ideas and innovations that are heavily dependent upon the consumer experience.

At Ipsos, we have developed a framework to qualify the full spectrum of experience-based innovations, including apps, digital services and other experiential innovations.

As market researchers we intrinsically understand the importance of engaging consumers in every stage of the product life cycle, from ideation and co-creation through concept testing, marketing and innovation.

Is your city among the most livable in the U.S.? New research conducted by Ipsos on behalf of Livability ranks more than 2,000 small to mid-size cities to come up with their 3rd annual Top 100 Best Places to Live in the U.S.

This year’s fall line-up of TV programs is generating quite the buzz according to Ipsos’ Tom Kelley.

Recently we published a paper examining the mechanisms at work as consumers evaluate concepts for consumer packaged goods (CPG).