2022 Holiday Insights Calendar

This month we asked parents what song comes to mine as their children go back to school... and it appears a lot are "Happy" to see the kids return to the classroom.

We identified 4 common myths the average market researcher believes to be true about mobile respondents.

We are fortunate to live in an era of unrivaled retailing diversity and prosperity. People have unprecedented access to goods and services within their local communities and across the world. In truth, shoppers have so many options that the shopping experience can be both exciting and daunting.

Today, knowing how your brand is perceived in social media is more critical than ever. Brand perception in social can influence everything from discovery to purchase behavior to overall brand loyalty, and this is particularly true among millennial consumers.

On August 13th, Ipsos hosted a unique event filled with interactive learning opportunities designed specifically for marketing, branding, advertising and market research professionals.

The Perils of Perception is the latest edition of the Ipsos Social Research Institute's Understanding Society.

Download this paper to discover how to apply behavioral economics to brand equity and how surveys can be modified to more effectively capture brand equity.

Medical device companies wanting to become market leaders in ASEAN need to focus on effective cost management and the introduction of new, cutting edge technologies, according to a new paper on the healthcare market in South East Asia from Ipsos Business Consulting.

When it comes to making purchases for the kids in the family, parents across the board resoundingly named their child as the key purchase driver, with virtually all parents indicating their child is the essential source of information in the decision-making process.

While a sense of responsibility is important to an increasingly socially aware workforce and the stakeholders and communities impacted by corporations, a case can be made for doing good that does not rely solely on a responsibility argument. In fact, companies can do good in the world while doing…