2022 Holiday Insights Calendar

Download our White Paper to discover transformational R+D research that will help you optimize your innovation process.

A perennial question that marketers seek to answer is how people decide on what products to use. To answer this question, we often focus on how product choice varies with consumers' demographics, attitudes, benefits sought, etc. For example, we conduct segmentation studies to understand the…

In Wave Six of our study conducted in Q3 2014, we explore women's priorities as they strive to achieve their aspirations in an uncertain world. Women are evaluating their options thoroughly and are wrestling with hard choices. "Having it all" seems like an aspiration from the distant…

With there now existing many different ways to watch TV other than the traditional `live' or DVR formats, there is a lot of interest in the impact of these new formats upon viewing.

The report, titled "Ipsos Global @dvisory: The Economic Pulse of the World" is based on 18,084 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. Download the…

Thoughts and ideas from Ipsos Public Affairs to stimulate your understanding of public opinion and consumer attitudes

At Ipsos, we see that the nature vs. nurture debate comes into play in innovation.

We may all agree that situational variables should be considered when trying to understand choice or consumption of a product or service but recently Ipsos observed the magnitude of their impact.

Download our detailed White Paper featuring the results of our four country survey (in the US, UK, Brazil and China) with 4,300 respondents.

In this case study, we share the transformative results our Life Moments approach offered a leading eye care industry organization.