2022 Holiday Insights Calendar
Customer Loyalty Isn't Enough. Grow Your Share of Wallet
Co-authored by Ipsos Loyalty's Alexander Buoye, Vice President of Analytics, and Timothy Keiningham, Global Chief Strategy Officer & Executive Vice President, along with two other esteemed colleagues, this paper introduces the Wallet Allocation Rule, a revolutionary methodology for linking…
Obama at the Electoral Tipping Point
With the 2012 presidential election in sight, the Obama administration faces adversity in a political landscape riddled with economic woes and pessimism. Speculation of Obama's future looks at whether he is still a clear favorite or contender in the upcoming election. Clifford Young and Chris…
Biometrics for Marketing
by David Brandt
The Tablet Surge: Driving Gaming & Video Growth
by Mark McLaren
Hold The Applause, Please, As the U.S. Celebrates the 2nd Anniversary of the Great Recovery
Engage: Affluent
Is This The Newest Odd Couple?
How Emerging Media is Helping its Traditional Media 'Friends'
Sharp World Wide Drop in Support for Nuclear Energy as 26% of New Opponents Say Fukushima Drove Their Decision
In the wake of new nuclear power plant build rebukes in both Germany and Italy, a new poll conducted by international research company Ipsos for Reuters News finds that global support for Nuclear Energy has dropped quickly to 38% (down 16 points from 54%) to now become lower than support for coal (…
Consumers Aren't so Keen on Cutting the Cord After All
After Slight Dip, Number of TVs per Household Slowy Increases, Along with Pay-TV Subscribers
2011 Seattle Knowledge Summit Presentations
The Evolved Palates of Today's Consumers: Is Local the New Global?