Insights Hub

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  Public opinion Survey

  Truth

  There’s a prevalent narrative that trust and truth are dead. In this issue of What the Future, Ipsos research finds truth and trust to be alive, important, and more valued than ever. Using exclusive new Ipsos data and research, coupled with expert interviews, we set the scene with the state of truth and how that plays out in the news media and for brands.

  11.18.21
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  Marketing Survey

  Programmatic is top choice for buying top ad formats

  Media quality issues, including increased risk and fraud, are the top challenges in programmatic advertising for marketers

  11.18.21
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  Public opinion Survey

  Baby Boomers generally dissatisfied with the current job search process

  Just over half of employed Americans say they have good pay

  11.18.21
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  Healthcare Survey

  More than four in five physicians/pharmacists believe that longer prescriptions could increase patient adherence and improve chronic condition management

  New RO Pharmacy/Ipsos poll finds that most physicians would write longer prescriptions if they could

  11.18.21
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  Public opinion Survey

  Biden bounce after Trump slump

  Ipsos poll for Halifax International Security Forum finds U.S. rebounding in world esteem; Canada, Germany seen as having most positive influence over next decade.

  11.18.21

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Public opinion Survey

  Consumer confidence: Global index stability betrays divergent trends at the local level

  Sentiment shifting significantly in half of the countries surveyed – downward for some, upward for others.

  11.18.21
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  Society Survey

  Over two in five Americans are planning to use holiday cards to connect with loved ones this holiday season

  A new Ipsos poll on behalf of Shutterfly finds that a majority of Americans are interested in receiving traditional holiday cards

  11.17.21
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  Environment Survey

  Waste

  Each American produces nearly a ton of waste per year. Ipsos research finds that consumers want to waste less and want brands to help them. Read how consumers want brands to innovate and lead to a more sustainable tomorrow.

  11.16.21
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  Demographic change Survey

  Democracy

  This issue is about one main division: party identification, that is, whether we lean red or blue. We navigate this complex political atmosphere, share insights on the future of democracy and what citizens and companies can do to keep it together.

  11.16.21
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  Housing Survey

  Housing

  While the patterns of how and where we live have barely changed, Americans have new expectations for home. Read whether and how these shifts will stick, with Ipsos research to guide brands and retailers to help people get more out their homes.

  11.16.21
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  Public opinion Survey

  Vacation

  What happens to the future of vacations if business travel shrinks for the long term? We play out how the changing dynamics of business travel, hotel stays, the points economy, and virtual technologies will shape our future getaways.

  11.16.21