Insights Hub

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  Foresight Publication

  Consumer & Shopping

  Dive into evolving consumer behaviors, spending patterns and retail innovations. This category examines wealth distribution, sustainable consumption and the transformation of shopping experiences in the digital age, including the impact on personal finances.

  02.26.25
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  Foresight Publication

  Transportation & Mobility

  Explore the future of how we commute and move people and products. This topic covers emerging trends in transportation, from electric and autonomous vehicles to innovative mobility solutions reshaping urban landscapes and infrastructure.

  02.26.25
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  Society Publication

  Know the New America: Listen, Learn, Respond

  Ipsos' framework for knowing the new America, some potential questions organizations might be asking themselves, and potential research solutions.

  02.26.25
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  Foresight Publication

  Implications: Where the opportunities are for…

  What does the rapid expansion of pet ownership mean for other industries? In this section, Ipsos experts break down where the opportunities are, from health and wellness to travel and hospitality.

  02.24.25
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  Foresight Publication

  What elevating pets in our families and society means for business

  What happens when pet parenthood goes from a playful co-option to a sincere identity? Boise State University’s Shelly Volsche discusses the ever-more-prominent role of pets in society and how it shapes the rest of our lives.

  02.24.25

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Foresight Publication

  How community panels help brands tap into growing trends

  As the pet product market and other markets explode, brands can use community panels to tap into the emotional drivers behind pet ownership, says Ipsos’ Kristy Click.

  02.24.25
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  Foresight Publication

  How AI could revolutionize how we connect with and care for our pets

  John McHale, inventor of the Shazam band, thinks AI-powered pet collars could change the ways pets and people communicate and care for each other. Here’s how — and why.

  02.24.25
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  Foresight Publication

  How humanizing pets is reshaping pet owners’ habits

  More Americans are treating their pets like people — and what’s for dinner is no exception. Hill's Pet Nutrition’s Yvonne Hsu explains how pet diets are evolving and what that shift means for other sectors.

  02.24.25
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  Foresight Publication

  How brands can balance price and premiumization in evolving markets

  Ipsos’ Keri Christensen explains how research can help brands balance the competing demands for premiumization and affordable prices in a widening pet care market.

  02.24.25
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  Foresight Publication

  How making pet care more affordable could make people healthier

  Zoetis’ Jamie Brannan in conversation on the economics of pet ownership, the shifting landscape of pet care, and the ways animal companionship can improve human wellbeing.

  02.24.25
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  Foresight Publication

  How pet food is evolving to fit modern lifestyles

  Mars Pet Nutrition North America’s Lisa Campbell explains the trends that are reshaping the pet food market, from sustainable sourcing to human-grade ingredients.

  02.24.25