Insights Hub

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  Trends & Prospective Publication

  FYI: The Current Forecast for Cloud Computing

  We've been tracking the U.S. cloud market since 2011, looking at awareness, interest, usage and attitudes toward cloud-based services.

  02.23.15
• Healthcare Publication

  Branded vs Unbranded Media Buying Dynamics

  Published by DTC in Focus, this article shares insights into when to develop either a branded or unbranded DTC advertising campaign.

  02.20.15
• Public opinion Publication

  The Perils of Perception

  Join Darrell Bricker, Global CEO of Ipsos Public Affairs, as he discusses the results of Ipsos' recent global survey, the Perils of Perception.

  02.18.15
• Path to Purchase Publication

  The Modern Day Food Gatherer

  Download our latest paper for a detailed picture of how consumers go about purchasing groceries for the household.

  02.11.15
• Consumer Behavior Publication

  Path to Purchase

  Understand the dynamics involved along people’s journey, in order to optimize brand’s touchpoints strategy: what media for what function and when.

  02.09.15

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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• Trends & Prospective Publication

  Getting More Mileage With Auto Marketing

  Let's face it: our screens have truly become part of our lives, even when shopping for a new vehicle.

  02.04.15
• Millennials Publication

  Forward Passing Passions

  MediaPost blog published January 30 — As marketers focus increasing attention on the growing economic clout of Millennials, an in-depth understanding of the family dynamics in Millennial-led households is critically important.

  02.02.15
• Panels Publication

  Using Margin of Error with Non-Probability Panels

  Most marketing researchers know that using Margin of Error with convenience samples, non-probability samples, and online research panels is inappropriate. However, some researchers continue to report MOE as there does not seem to be a simple or any alternative.

  01.29.15
• Consumers Publication

  Going The Extra Mile: A Case Study

  The automotive marketplace has evolved considerably in the past decade. After years of tightening their belts, Americans are once again ready to open their wallets. But as they prepare to spend their hard earned dollars – particularly on big-ticket items such as vehicles – it is a very different shopping experience than it was several years ago.

  01.26.15
• Public opinion Publication

  Public Perspectives: Economy and Issues Going into 2015

  January 2015

  01.26.15
• Public opinion Publication

  Saving With Lower Gas Prices?

  According to a recent Ipsos Public Affairs eNations omnibus study conducted in January 2015, one-third (36%) of Americans felt they were able to spend more money for the holidays because gas prices were so low.

  01.21.15