Insights Hub

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• Mobile Publication

  Five Ways We're Surfing the Mobile Wave to Deepen Insights

  The way consumers behave is changing as a result of the digital revolution. According to the US Census Bureau and the CIA Government Factbook earlier this year, mobile penetration in North America has reached beyond 100%. 101% of consumers in the region now have access to mobile devices, meaning there is a significant share of them with access to more than one. 72% of these devices are using mobile broadband internet access, meaning blazing fast connection speeds allowing for innovative ways to push content to consumers.

  07.01.14
• Public opinion Publication

  Americans Pack in a Vacation this Summer

  by Paul Abbate

  06.27.14
• Public opinion Publication

  It's Vacation Season in America

  Thoughts and ideas from Ipsos Public Affairs to stimulate your understanding of public opinion and consumer attitudes

  06.25.14
• Marketing Publication

  Dr. Google's Role in Pre-Diagnosis Through Treatment

  Sound bits (of advice) and bites (of research) from Ipsos SMX - social media research experts helping brands gain better insights to inspire and accelerate business growth.

  06.23.14
• Advertising Publication

  New Research Shows Search Ads Drive Brand Awareness

  Throughout 2013, Ipsos MediaCT and Google conducted 61 simulated search experiments to measure the impact of search ads on brand awareness.

  06.19.14

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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• Marketing Publication

  Passionate Product Testing: FAST, Simple & Smart

  At Ipsos, our goal is quite simple: we want to engage early in the product development process. And we do this by partnering with R&D, Sensory, and Insights Teams to design the most efficient & actionable research, helping you get to market sooner.

  06.19.14
• Public opinion Publication

  Host Country Brazil (39%) Expected to Be Victorious in the Final Game of the Upcoming FIFA World Cup

  Seven in Ten (69%) Expect Brazil to Be a Successful Host But Only One in Three (36%) Brazilians Agree

  06.09.14
• Public opinion Publication

  U.S. Public Perspectives: Climate Change on the Public Agenda

  June 2014

  06.03.14
• Marketing Publication

  Meet Today's Millennials, Moms & New Retirees

  Millennials are the social and always-connected generation.

  05.28.14
• Marketing Publication

  Facial Coding Demonstration

  Facial Coding is a powerful solution that effectively measures real-time emotions and produces a digital diagnostic trace of emotional engagement.

  05.26.14
• Affluent Publication

  Growth Opportunities In The Growing Leisure Economy

  Using data from our recent barometer, Steve Kraus uses this month's column to explore the opportunities for media brands in the growing leisure economy.

  05.23.14