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• Marketing Publication

  A Dialogue about Socialogue: What Global Consumers Are Thinking

  For the past two years, we've been producing a weekly study of global consumer attitudes, behaviors, and values on a variety of topics relevant to our world. We call it Socialogue and you should think of it as a global snapshot of some of the issues and questions you are facing with your brands. From marketing to social media, from pricing to technology, from shopping habits to what motivates their shopping habits, Socialogue offers a quick litmus test on consumers in over twenty of the largest markets in the world.

  11.01.13
• Marketing Publication

  From Discussion to Insight: Best Practices in Building Successful Online Communities

  Let's start with a nice big statistic: 83% of consumers say "I would pay more for a product or service from a company that puts me first."

  11.01.13
• Marketing Publication

  Bringing New Life to Qualitative Research with Real People in Real Life

  Let's get real for a moment. We all know that market research can add tremendous value to your business - assessing the numbers and understanding the statistics can really help you build a business case, make better informed decisions, measure success and results, and make your stakeholders happy. But sometimes, it can be just so clinical and neatly packaged into a few charts or grids. While that has its place, real life just doesn't always add up so nicely.

  11.01.13
• Public opinion Publication

  U.S. Public Perspectives: Tracking Issue Priorities

  October 2013

  10.31.13
• Marketing Publication

  To Be The Best, You've Got To Beat The Best

  Innovate In The Real World

  10.30.13

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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• Public opinion Publication

  The Economic Pulse of the World -- October 2013

  October 2013

  10.23.13
• Marketing Publication

  Make Global Product Testing Local

  Innovate In The Real World

  10.22.13
• Public opinion Publication

  Rushin' To The Finish For The 2014 Winter Games

  Thoughts and ideas from Ipsos Public Affairs to stimulate your understanding of public opinion and consumer attitudes

  10.16.13
• Public opinion Publication

  Taking Sides On Syria

  While Majority (73%) of Global Respondents Blame Syrian Government for Current Conflict, No Such Clarity on Which Side Has Used Chemical Weapons Avails

  10.10.13
• Public opinion Publication

  Internal Benchmarking - Case for the Fair Scorecard

  Quality improvement, customer engagement, performance metrics, pay-for-performance are all expressions used in conjunction with improvement and performance measurement programs within organizations. In any program, data are collected over time, and performance measures are calculated and evaluated for the organization and components of the organization. These studies established performance criterion from either internal or external benchmarks, establishing comparison rules using trended data or across reporting units within the organization.

  10.09.13
• Public opinion Publication

  At Home and On The Go With The Millennials

  Every generation has its challenges and its defining moments, usually underscored by the times they live in. Today's young adults are no different. As they come into their own, the Millennial generation - ages 18-31 for this study - faces a set of challenges that reflects the new realities of our economy and technology.

  10.04.13