Insights Hub

All content

• Public opinion Publication

  Spinning Sponsorship Gold

  Beijing's winning bid for the 2008 Olympic Games marked the start of a gargantuan opportunity and a major marketing competition--the race for sponsorship. Interested enterprises spared no effort to win sponsorship status, form marketing teams, sign contracts with sports stars, and use the event to promote their brands and products. So now that the Games are over, how did the sponsors perform?

  09.08.08
• Marketing Publication

  Concept Screening Among U.S. Hispanics: Overcoming Benchmarking Challenges

  09.08.08
• Public opinion Publication

  How Green is Too Green?

  Until relatively recently the concept of "Green" or "being Green" was a fringe issue that you might have read about every once in a while, but it was far from being a mainstream issue. It was considered something for the Left and not something relevant to most people.
  How times have changed!

  07.07.08
• Advertising Publication

  Qualitative and Quantitative Measures for Advertising Pre-testing

  05.05.08
• Marketing Publication

  A Voice of the West Special Ipsos Reid Report

  Retailers & the Environment: A Consumer View

  04.28.08

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

  Subscribe

• Customer Experience Publication

  Are Engaged Alumni Found or Created?

  Have you ever been out driving and noticed a college or university bumper sticker on the car ahead of you? What is the motivation for placing that bumper sticker? Is the driver truly loyal or engaged with the institution? And, if so, was that engagement latent or was it created by the institution?

  10.05.07
• Public opinion Publication

  Green Marketing: Just a Tactic?

  Consumers appear to be wary of companies who label their products as being `green', or environmentally friendly. The results of an Ipsos Reid study conducted this spring on behalf of Icynene reveal that a significant percentage of consumers view `green' labeling of a product as little more than a marketing tactic and that some consumers have reservations when it comes to paying for such products.

  09.10.07
• Publication

  Green: The New Color for Tech?

  09.10.07
• Publication

  Online Video and Social Networking Set to Drive Tomorrow's Digital Lifestyle

  08.13.07
• Customer Experience Publication

  Net Promoter: A Longitudinal Examination

  In our May issue, Tim Keiningham, Senior Vice President and Head of Consulting discussed a paper he co-authored with a team of loyalty experts -- Lerzan Aksoy (Koз University), Bruce Cooil (Vanderbilt University), and Tor Wallin Andreassen (Norwegian School of Management) -- that takes an in-depth examination of the claims made by Net Promoter.

  07.09.07
• Customer Experience Publication

  The Net Promoter Debate

  A conversation with Tim Keiningham, Global Chief Strategy Office & Executive Vice President

  06.21.07