CinemaCon Presentation: When Independent Films Became Mainstream

Download a presentation given by Ipsos' Worldwide Motion Picture Group at CinemaCon 2011, a conference dedicated to celebrating the cinema industry and moviegoing industry. In this presentation - When Independent Films Became Mainstream: An Arthouse Documentary - we offer a clearer definition of the non-mainstream moviegoing category referencing new research data and analysis into how moviegoers themselves define non-mainstream films and attitudes surrounding seeing independent films in the theater.

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