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  • Public opinion Publication

    How Green is Too Green?

    Until relatively recently the concept of "Green" or "being Green" was a fringe issue that you might have read about every once in a while, but it was far from being a mainstream issue. It was considered something for the Left and not something relevant to most people.
    How times have changed!
  • Advertising Publication

    Qualitative and Quantitative Measures for Advertising Pre-testing

  • Marketing Publication

    A Voice of the West Special Ipsos Reid Report

    Retailers & the Environment: A Consumer View
  • Customer Experience Publication

    Are Engaged Alumni Found or Created?

    Have you ever been out driving and noticed a college or university bumper sticker on the car ahead of you? What is the motivation for placing that bumper sticker? Is the driver truly loyal or engaged with the institution? And, if so, was that engagement latent or was it created by the institution?
  • Public opinion Publication

    Green Marketing: Just a Tactic?

    Consumers appear to be wary of companies who label their products as being `green', or environmentally friendly. The results of an Ipsos Reid study conducted this spring on behalf of Icynene reveal that a significant percentage of consumers view `green' labeling of a product as little more than a marketing tactic and that some consumers have reservations when it comes to paying for such products.

  • Insights To Activate

    Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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