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Insights Hub

Insights Hub

Consumer Behavior 11.30.25

Ipsos Top Topics

Society 09.02.24

[WEBINAR] United in Individuality: 9 opportunities for U.S. brands in Global Trends

Media 04.02.25

Navigating Nouveau Nihilism: How Brands Can Thrive in a YOLO Economy

All content

Foresight Publication

How digital venues are reshaping the way we experience arts and culture

What makes a museum a museum — and what makes a museum matter? WNDR’s Chris Freeman envisions a future of multisensory exhibits that continually evolve to inspire awe.

07.25.24
Foresight Publication

Future Jobs to be Done: Leisure

Making the most of free time can be hard work. Ipsos Strategy3’s Seth Traum considers how tomorrow’s products and services could meet that foundational need.

07.25.24
Artificial Intelligence (AI) Publication

AI in Advertising Research

Read how AI ad evaluation tools can be more connected to human creativity, used more widely in advertising research, and in turn, help brands to get to more effective advertising.

07.18.24
Brands Publication

What the Future: Creativity

The ever-accelerating pace of AI innovation is changing how businesses come up with ideas, and how they realize them. Listen in as we explore the future of creativity - from marketing and entertainment to education and economics.

07.16.24
Brands Publication

The ABCs of ESG: Insights to Activate

Consumers are about ESG, despite the noise. Here’s why, and what you should do.

07.16.24
Insights To Activate

Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.
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Artificial Intelligence (AI) Publication

AI and the Future of CX

By embracing Gen AI to improve efficiency and effectiveness, staying attuned to customer needs, and designing empathetic experiences, organizations can successfully navigate the future of CX.

07.15.24
Medical Profession Publication

Enhancing patient acceptance of ICD implantation through structured shared decision making

Published in the Journal of Interventional Cardiac Electrophysiology, this study conducted by Ipsos leveraged cutting-edge AI-enabled video analytics technology that not only assessed spoken content but also analyzed individuals’ expressions and body movement together with patient sentiments.

07.13.24
Consumers Publication

Decoding Gen Alpha Beauty: Unlocking the Tween Market

Revisit our recorded webinar exploring the fascinating world of tween beauty consumers, through the minds and voices of tweens and their parents, to better understand this growing trend.

07.09.24
Brands Publication

How Ipsos helped Intuit Mailchimp turn clustomers into customers

Read how Ipsos’ iterative creative testing framework powered an effective (and out-of-the-box) campaign from Mailchimp.

07.08.24
Advertising Publication

Advertising for Better Representation: Creativity for all

Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.

07.02.24
Healthcare Publication

Brand Success in the GLP-1 Era

Our roadmap for GLP-1 brand success is based on the three fundamental pillars of understanding Context, acting with Empathy, and shaping Expectations.

07.02.24